Privacy Policy

1. Introduction

Welcome to Beauty Drop Co, a trading name of Bella Nova Ventures Pty Ltd (ABN 91 693 464 756) ('we', 'us', 'our'). We operate an online monthly beauty subscription service that delivers curated boxes of beauty and skincare products to our members across Australia.

We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website, mobile application, or subscription service (collectively, 'Services').

By subscribing to Beauty Drop Co or by using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this policy, please do not use our Services.

2. About Us

Legal entity: Bella Nova Ventures Pty Ltd

Trading as: Beauty Drop Co

Country of incorporation: Australia

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) contained therein. Where applicable, we also endeavour to comply with other relevant state and territory privacy legislation.

3. Information We Collect

We collect personal information that is necessary to provide our subscription services. This may include:

3.1 Information You Provide to Us

  • Full name
  • Email address
  • Postal and delivery address
  • Phone number (including mobile number for SMS communications)
  • Payment information (credit or debit card details, processed securely via our payment gateway provider)
  • Account login credentials (username and password)
  • Beauty profile information and preferences you provide (e.g. skin type, product preferences)
  • Communications and correspondence with our customer support team

3.2 Information Collected Automatically

  • IP address and device identifiers
  • Browser type and operating system
  • Pages visited and actions taken on our website or app
  • Date and time of visits
  • Referring URLs and search terms
  • Cookie and tracking data (see Section 10 – Cookies)

3.3 Payment Information

Your credit or debit card details are collected and processed securely by our third-party payment gateway provider. We do not store full card numbers on our systems. Our payment provider complies with the Payment Card Industry Data Security Standards (PCI DSS).

4. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

4.1 To Provide Our Subscription Service

  • Processing and managing your monthly subscription
  • Charging your nominated payment method on a recurring monthly basis
  • Curating and dispatching your monthly beauty box
  • Managing cancellations, changes, and account updates
  • Providing customer support

4.2 Communications – Transactional

We will send you the following transactional communications regardless of your marketing preferences, as these are necessary to administer your account:

  • Billing notifications (e.g. confirmation of payment, failed payment alerts, upcoming charge reminders)
  • Shipping notifications (e.g. dispatch confirmation, tracking updates, delivery confirmation)
  • Account-related notifications (e.g. password resets, account changes, cancellation confirmations)

4.3 Communications – Marketing (Opt-In Only)

With your express consent (opt-in), we may send you:

  • Promotional emails about new products, special offers, exclusive deals, and Beauty Drop Co news
  • SMS marketing messages to the mobile number you provide, including promotions, new box previews, and subscriber-only offers

You may withdraw your consent to marketing communications at any time (see Section 8 – Your Rights and Choices).

4.4 To Improve Our Services

  • Analysing usage data to improve our website, app, and service offerings
  • Conducting research and surveys (with your consent where required)
  • Personalising your experience and product recommendations

4.5 Legal and Compliance

  • Complying with applicable laws and regulations
  • Preventing fraud and protecting the security of our platform
  • Enforcing our Terms and Conditions

5. Subscription, Billing and Cancellation

When you subscribe to Beauty Drop Co:

  • Your nominated credit or debit card will be charged automatically on a recurring monthly basis.
  • Billing occurs on a set date each month. You will receive a billing notification prior to each charge.
  • You may cancel your subscription at any time. To avoid being charged for the following month, you must cancel by 11:59 PM Australian Eastern Standard Time (AEST) on the last day of the current billing month.
  • Cancellations must be made through your member login portal at our website or app. We are unable to process cancellations via email or phone.
  • If you cancel after the monthly cutoff, your cancellation will take effect from the following billing period. No refunds will be issued for charges already processed, unless required by applicable Australian consumer law.

We retain your billing records and transaction history for a minimum of seven (7) years as required by Australian taxation and financial record-keeping laws.

6. How We Share Your Personal Information

6.1 Our Commitment

Beauty Drop Co takes your privacy seriously. We do not sell, rent, or trade your personal information (including your contact details and mailing list) to any third party for their own marketing or commercial purposes.

6.2 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business and delivering our Services, strictly on a need-to-know basis and subject to confidentiality obligations. These include:

  • Payment processing providers (to securely process your credit card payments)
  • Logistics and courier partners (to deliver your monthly beauty box)
  • Email service providers (to send you billing, shipping, and marketing emails)
  • SMS platform providers (to send you marketing and transactional SMS messages)
  • Website hosting and cloud infrastructure providers
  • Analytics providers (to help us understand how our Services are used)
  • Customer support software providers

All service providers are required to handle your data in accordance with applicable privacy laws and our instructions. They are not permitted to use your information for their own purposes.

6.3 Business Transfers – Acquisition, Merger or Asset Sale

In the event that Bella Nova Ventures Pty Ltd undergoes a merger, acquisition, corporate restructure, or sale of all or part of its assets (including our member list), your personal information may be transferred to the relevant acquiring entity, new owner, or successor company as part of that transaction.

In the event of such a transfer:

  • We will take reasonable steps to notify you of the change in ownership or control of your personal information.
  • The acquiring entity will be required to continue to handle your information in a manner consistent with this Privacy Policy, or to provide you with a new privacy policy and the opportunity to opt out before the new policy takes effect.

6.4 Legal Disclosure

We may disclose your personal information if required to do so by law or in response to valid legal process, including:

  • To comply with applicable legislation, regulations, or court orders
  • To protect the rights, property, or safety of Beauty Drop Co, our members, or others
  • To investigate or prevent suspected fraud or illegal activity

7. Data Storage and Security

We store your personal information on secure servers located in Australia and/or in overseas jurisdictions, including through cloud infrastructure providers. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, misuse, alteration, or disclosure.

These measures include:

  • Encryption of data in transit (SSL/TLS)
  • Encryption of stored sensitive data
  • Access controls and authentication requirements for staff
  • Regular security assessments and monitoring
  • Staff training on privacy and data handling

While we take these precautions, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use a strong password for your account and to keep it confidential. Please notify us immediately if you suspect any unauthorised access to your account.

We retain your personal information for as long as your account is active or as needed to provide you with our Services, and for such additional period as may be required or permitted by law. When your data is no longer required, we will destroy or de-identify it in a secure manner.

8. Your Rights and Choices

8.1 Access and Correction

You have the right to request access to the personal information we hold about you, and to request that we correct any information that is inaccurate, out of date, or incomplete. You can update many of your account details directly through your member login portal. For other requests, please contact us using the details in Section 12.

8.2 Marketing Email Opt-Out

You may unsubscribe from marketing emails at any time by:

  • Clicking the 'Unsubscribe' link at the bottom of any marketing email from us; or
  • Logging into your member portal and updating your communication preferences; or
  • Contacting us directly at the details in Section 12.

Please note that even if you opt out of marketing emails, you will continue to receive transactional communications (billing and shipping notifications) that are necessary for the operation of your subscription.

8.3 SMS Marketing Opt-Out

You may opt out of SMS marketing at any time by:

  • Replying STOP to any marketing SMS we send you; or
  • Updating your communication preferences in your member login portal; or
  • Contacting us directly using the details in Section 12.

After opting out, you will no longer receive marketing SMS messages. However, we may still send you transactional SMS messages (such as delivery updates) if you have consented to those separately.

8.4 Account Deletion

If you wish to close your account and request deletion of your personal information, please contact us. Please note that we may be required to retain certain information for legal, regulatory, or legitimate business purposes even after account closure (for example, financial transaction records).

8.5 Complaints

If you believe we have handled your personal information in a way that breaches the Australian Privacy Principles or this Privacy Policy, you may lodge a complaint with us using the contact details in Section 12. We will acknowledge receipt of your complaint and aim to respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

9. SMS Marketing – Additional Terms

By providing your mobile number during registration and opting in to SMS communications, you consent to receiving automated marketing text messages from Beauty Drop Co. Message frequency may vary. Message and data rates may apply depending on your mobile carrier plan.

We comply with the Australian Spam Act 2003 (Cth) in all SMS communications. All marketing SMS messages will clearly identify us as the sender and will include opt-out instructions.

Your mobile number will not be shared with third parties for their own marketing purposes. We use reputable SMS platform providers to deliver messages on our behalf, and those providers are bound by confidentiality and data security obligations.

10. Cookies and Tracking Technologies

Our website and app use cookies and similar tracking technologies to enhance your experience, remember your preferences, and analyse how our Services are used. Cookies are small text files stored on your device.

We use the following types of cookies:

  • Essential cookies – required for the website to function correctly, including managing your login session.
  • Analytical/performance cookies – help us understand how visitors use our site (e.g. Google Analytics).
  • Functional cookies – remember your preferences and personalise your experience.
  • Marketing cookies – used to deliver relevant advertising and track the effectiveness of campaigns.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website. For more information about cookies and how to manage them, visit www.aboutcookies.org.

11. Third-Party Links

Our website and communications may contain links to third-party websites or services (for example, brand partners or social media platforms). This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit, as we are not responsible for their privacy practices.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal information, please contact our Privacy Officer:

Beauty Drop Co

(A trading name of Bella Nova Ventures Pty Ltd)

Email: privacy@beautydropco.com.au

Mail: Privacy Officer, Beauty Drop Co, [Insert Address], Australia

We will endeavour to respond to all privacy enquiries within 30 days of receipt.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. When we make material changes, we will notify you by email (to the address associated with your account) and/or by posting a notice on our website.

The updated Privacy Policy will be effective from the date specified at the top of the document. Your continued use of our Services after that date constitutes your acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.